Articles and Blogs
As you will know by now, any document can include hyperlinks to anywebsite of your choice. Indeed, it is beneficial to the SEO ranking of your
site to include a few, but not too many, internal and external hyperlinks in
any blog post or online article.
The first place you should look toward posting online articles is your own
site. As discussed in the SEO section of this eBook, the size of your site
and the number of pages help to give it a certain amount of rank.
Next, you need to think about what articles can be written that you can
link back to your original site. Think about it like this, you are running a
business that helps people find work. Part of this includes a CV/Resume
writing and editing service. This gives you a great opportunity to develop
backlinks by writing articles on writing resumes and CVs.
Before you post your article or blog post, check it carefully. The last thing
you want to do is say to readers that your English is poor. Or worse, that
you are outsourcing your writing to people in developing countries on the
cheap. You need quality content that is either interesting or useful,
preferably both.
Once you have one article, it is possible to re-write, re-word and change
the angle to develop a number of similar yet different articles. Be careful
at this stage as repetition and exact copies are likely to fall foul of search
engine spamming filters.
It is possible to post these articles on your website, but this does not
grant you a backlink. Instead, you need to develop a fresh directory of
article submission sites. Many of these allow you to create a backlinked
article. They have varying degrees of editing and submission guidelines.
Some, but not all, offer writers a share of income generated through
advertising (usually using Google Adsense).
The top ranked article submission sites include:
1. Annotum will launch in May, 2012 and replaces Google Knol as a
source of academic articles.
2. Squidoo allows users to build lenses of particular knowledge that you
can send back to your website.
3. Hubpages acts in a similar fashion, but you can link your hubs to your
personal or corporate adsense account or product links without cluttering
up your personal web space.
4. EzineArticles allows you to post quality content and link back to your
personal site.
5. Examiner is a site allowing users to post news articles on specific
subjects. This is a good way to post news articles about your own
business.
6. Technorati is similar, but concentrates on technology and business.
7. ArticleBase is a directory for articles. This is a simple means of
creating backlinks.
If you have the time and patience, you can create articles, spin them into
new forms and post them to sites such as those mentioned above. It is
possible that they will generate you small amounts of money, but the
primary motive should be recognition and backlinks. It is possible to hire
workers to write and spin articles on your behalf for as little as $1 per
article depending on your quality requirements.
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