Backlinks are connections that link one website or webpage with
another. As mentioned in the previous chapter, search engines employ
spider programs to hop from one page to another. They do this by
crawling along links from one site to another. Backlinks, therefore, are a
crucial way for you to link your website to the internet and to attract
spiders.
Of course, it is no longer as easy as filling your site with backlinks and
sitting back as the web searches pour in. Modern search engines are
cleverer than that and you will need to implement a varied approach as
outlined in section three. This section will outline the different types of
backlinks and their value.
The best backlinks are those that come naturally as a result of great
content. Your website must contain high quality, useful, timely content
that people will actually want to link to. This occurs when a user links to
your page on their blog, on their social network or on a social
bookmarking site. Such links are considered passive and you cannot
control how people react to your content, but you can tailor it to meet
demands and to raise interest.
These, however, are not the only links you should consider. There are many
possible ways to generate links.
Your primary objective should be to diversify and increase your qualified
traffic sources. Diversity is the name of the game with modern linking
strategies. The simple ways to build backlinks are outlined in Section 3
of this book. In short, they include web directories, advertising, blog and
forum comments, content websites and social networks.
Before you consider those different types of offsite backlinks, it is worth
considering what links are good and what are not. The subsequent
sections will cover some of these issues.
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